Coworkers
filed into their cubicles as the morning ticked away. RB noted various conversations softly buzzing
around the office but couldn’t understand the words. He wasn’t really listening to them
anyway. It was all static that filled
his ringing ears.
By
8:00, office cubicles were occupied and actual work was starting. Each coordinator had their stack of mail and
the process began of reading customer correspondence and writing a reply. It was a never ending cycle and there was
always more mail coming in than going out.
There was a goal of replying to every piece or mail within 30 days. Each time the office got closer to 30 day replies,
management had meetings with the staff, stressing the importance of adhering to
the goal. After each meeting,
individuals would congregate around various cubicles griping about the meeting
they just attended.
It
was always the same. It was a cycle like
the never ending deluge of mail that was delivered to the office 2 times per
day. Management never actually said it
but the impression from the rank and file was they weren’t working hard
enough. Each writer had a goal of
completing 20 letters per day. If you
couldn’t finish this task in a normal 8 hour day, you were expected to work
longer. If you finished your 20 early,
you were expected to do more.
A
young lady who had been in the department for 3 years began calling it “The Bad
Place.” The name had stuck. It was a sanitized way to say what everyone
felt. It was a black hole. How many places can a person work where you
go nothing but negative feedback for 8 or more hours a day, 5 days a
weeks? Piled on top of that was constant
pressure to get the work done. Many
people realized early in their career in this corporate customer service
department the only thing they had was each other and their home lives.
RB
felt fortunate he developed a system to working his mail. He normally began his day at 7:00 AM and
cranked the letters out like crazy the first three hours. His goal was to complete 10 letters by 10:00
AM. Then he had until 3:15 PM to finish
the remaining 10 letters. In his mind,
RB could relax for the bulk of the day, confident he would reach his goal in
plenty of time. When he had time, he
would work extra mail. He wanted to
average 21 pieces a mail per day each month.
This looked good during his annual review and it gave him a buffer for
days if he was going to fall short.
RB
heard a voice from the other side of the cubicle wall. “Oh, for the love of God!” Olga often voiced this phrase as she read
letters from unhappy, demanding customers.
Turing
to face the wall and raising his head, RB asked, “What is it this time, Olga?”
“Listen
to this idiot: ‘You people ruined my dream vacation. I saved for 2 years to go on this European
cruise and because you cancelled the flight, I missed 3 days of the cruise and
my luggage never arrived. I will never
fly you people again. I demand you
reimburse the expenses you caused and give me free and my family free first
class tickets.”
“Let
me guess, they bought coach tickets and planned to arrive in Europe hours
before their cruise was scheduled to leave.”
“Bingo!”
“Don’t
you love how people say they won’t fly us anymore but still want free tickets?”
When
people asked what RB did for a living, he always replied he worked in the
corporate complaint department. If the
conversation went long enough, someone inevitably asked about people lying in
their letter just to get something. Over
years of handling customer complaints, RB honestly felt the number of people
who actually lied just to get something was miniscule. He believed it to be less than 1%. People who wrote did so because there were
multiple service failures. It was rare
to get a letter that had only one issue unless it was a particularly egregious
one. The majority of mail contained some
sort of flight irregularity couple with poor handling by an airport agent or
flight attendant. Too often, they also
suffered delayed luggage. RB understood
why they wrote. A major company shouldn’t
have this many problems.
RB
and his coworkers were tasked with winning back these unhappy customers. Were they all happy customers at the end of
the day? No, but RB felt most were
willing to give them one more chance. RB
always promised to share the letter with the “appropriate department for
further review.” RB did do this but
wondered if anyone was actually reading what he forwarded. At least now that he was working directly
with the executives, he felt someone would.
The CEO was a man that would personally look into things he didn’t
like. He was sure they wouldn’t want the
CEO bugging them about how they were going to make improvements.
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